Creating customer value through strategic marketing planning
a management approach
by E. J. Nijssen, Edwin J. Nijssen, and Ruud T. Frambach
- 2 Want to read
"Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a strategic marketing plan.
Suggestions for using the tools help to apply them successfully. This book helps students of marketing strategy to understand strategic marketing planning at work and how to use specific tools. Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations."--BOOK JACKET.
Check nearby libraries
Buy this book
Previews available in: English
Subjects
Decision making, Management, Marketing, Sales & marketing management, Business / Economics / Finance, Business & Economics, Business/Economics, Marketing - General, Advertising & Promotion, Customer Service, Business & Economics / Customer Service, Business & Economics / Marketing / General, Business & Economics-Advertising & Promotion, Business & Economics-Marketing - General, Marketing, management| Edition | Availability |
|---|---|
1
Creating Customer Value Through Strategic Marketing Planning: A Management Approach
2013, Springer London, Limited
in English
1475732775 9781475732771
|
zzzz
|
2
Creating Customer Value Through Strategic Marketing Planning: A Management Approach
2010, Springer
in English
1441948708 9781441948700
|
zzzz
|
3
Creating customer value through strategic marketing planning: a management approach
2001, Kluwer Academic Publishers
in English
0792372727 9780792372721
|
aaaa
|
4
Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning - A Management Approach
December 31, 2000, Springer
Hardcover
in English
- 1 edition
0792372727 9780792372721
|
zzzz
|
Book Details
Edition Notes
Includes bibliographical references (p. 147-152) and index
Classifications
The Physical Object
Edition Identifiers
Work Identifiers
Community Reviews (0)
| November 12, 2023 | Edited by MARC Bot | import existing book |
| July 31, 2020 | Edited by ImportBot | import existing book |
| July 31, 2019 | Edited by MARC Bot | associate edition with work OL3855092W |
| December 3, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| December 10, 2009 | Created by WorkBot | add works page |