An edition of Basic Marketing Case Book (1960)

Basic marketing

a managerial approach

8th ed.

by , , , , , and

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Cover of: Basic marketing by E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Kenneth B. Wong, J. E. McCarthy, William D. Perreault Jr., E. Jerome McCarthy
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  • ★★★★★ 5.0 (1 rating) ·
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  • 1 Currently reading
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Last edited by MARC Bot
July 19, 2024 | History
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An edition of Basic Marketing Case Book (1960)

Basic marketing

a managerial approach

8th ed.

by , , , , , and

  • ★★★★★ 5.0 (1 rating) ·
  • 21 Want to read
  • 1 Currently reading

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Publish Date
Publisher
R.D. Irwin
Language
English
Pages
841

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Previews available in: English

Subjects

Marketing, Management, Marketing - General, Business / Economics / Finance, Sales & marketing, Export marketing, Gestion, Case studies, Marketingmanagement, Consumentengedrag

Showing 10 featured editions. View all 26 editions?

Edition Availability
Cover of: Case book to accompany Basic marketing : a global-managerial approach
Case book to accompany Basic marketing : a global-managerial approach
2004, McGraw Hill
Paperback in English
Libraries near you: WorldCat
Cover of: Basic marketing
Basic marketing: a global-managerial approach
1994, Irwin
in English - 7th Canadian ed.
Libraries near you: WorldCat
Cover of: Basic marketing
Basic marketing: a global-managerial approach
1993, Irwin
in English - 11th ed.
Libraries near you: WorldCat
Cover of: Basic marketing
Basic marketing: a managerial approach
1990, Irwin
in English - 10th ed.
Libraries near you: WorldCat
Cover of: Basic marketing
Basic marketing: a managerial approach
1987, Irwin
in English - 9th ed.
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Cover of: Basic Marketing
Basic Marketing: A Managerial Approach. Canadian Edition
December 1986, Irwin Professional Publishing
Hardcover in English
Libraries near you: WorldCat
Cover of: Basic marketing
Basic marketing: a managerial approach
1984, R.D. Irwin
in English - 8th ed.
Libraries near you: WorldCat
Cover of: Basic marketing
Basic marketing: a managerial approach
1978, R. D. Irwin
in English - 6th ed.
Libraries near you: WorldCat
Cover of: Basic marketing
Basic marketing: a managerial approach
1975, R. D. Irwin
in English - 5th ed.
Libraries near you: WorldCat
Cover of: Basic marketing
Basic marketing: a managerial approach
1968, R. D. Irwin
in English - 3d ed.
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references and indexes.

Published in
Homewood, Ill
Series
Irwin series in marketing

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415.13 .M369 1984

The Physical Object

Pagination
xvii, 841 p. :
Number of pages
841

ID Numbers

Open Library
OL3195487M
Internet Archive
basicmarketingma8mcca
ISBN 10
0256030197
LCCN
83082140
Library Thing
720463
Goodreads
3785391

Source records

Library of Congress MARC record

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July 19, 2024 Edited by MARC Bot import existing book
November 9, 2021 Edited by ImportBot import existing book
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December 10, 2009 Created by WorkBot add works page