The long tail
why the future of business is selling less of more
by Chris Anderson
- 34 Want to read
- 12 Have read
Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.
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Subjects
Commerce électronique, Nachfrage, Electronic commerce, Marketing, Angebot, Innovations technologiques, Wirtschaftstheorie, Demande de consommation, Internet, Marktforschung, Telemarketing, Market segmentation, Innovation technologique, Marknadsforing via Internet, Internet marketing, Segmentation des marches, Nischen-Marketing, Marktsegmentierung, Marknadsforing, Tekniska aspekter, Technological innovations, Marknadssegmentering, Marketing -- Technological innovations, New York Times reviewed, E-commerce, Consumentengedrag, Business, Nonfiction, Commerce, Advertising as Topic, Marktnische, Technology, Online-Marketing, Marknadsföring via Internet, Interplanetary dust, Comic books, strips, Marketing research, Marketing--technological innovations, Innovation technologique--internet--marketing--segmentation des marchés, Marknadsföring via internet, Marknadsföring--tekniska aspekter, Hf5415.127 .a54 2008, 658.8/02, Business & economicsShowing 9 featured editions. View all 22 editions?
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The long tail: why the future of business is selling less of more
2006, Hyperion
in English
- 1st ed.
1401302378 9781401302375
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5
The long tail: How Endless Choice is Creating Unlimited Demand
2006, Random House Business
in English
184413850X 9781844138500
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6
The Long Tail: Why the Future of Business is Selling Less of More
2006, Hyperion
in English
- 1st
1401302378 9781401302375
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zzzz
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7
Chang wei li lun: The long tail
2006, Zhong xin chu ban she
in Chinese
- Di 1 ban
7508607244 9787508607245
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8
The long tail: waarom we in toekomst minder verkopen van meer
2006, Nieuw Amsterdam
in Dutch
9046801829 9789046801826
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9
The long tail: why the future of business is selling less of more
2006, Hyperion
in English
- 1st ed.
1401302378 9781401302375
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Book Details
Table of Contents
Edition Notes
Includes bibliographical references (p. [227]-230) and index.
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Work Description
The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.
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| June 24, 2024 | Edited by laurenbr1 | deleted stray "anderson" and duplicate author |
| December 20, 2023 | Edited by ImportBot | import existing book |
| December 20, 2023 | Edited by ImportBot | import existing book |
| November 17, 2022 | Edited by ImportBot | import existing book |
| December 10, 2009 | Created by WorkBot | add works page |