An edition of Service marketing - Nordic School perspectives (1985)

Service marketing - Nordic School perspectives

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Service marketing - Nordic School perspective ...
Christian Grönroos, Evert Gumm ...
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Last edited by MARC Bot
January 6, 2025 | History
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An edition of Service marketing - Nordic School perspectives (1985)

Service marketing - Nordic School perspectives

by and

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Publish Date
Publisher
University of Stockholm, Department of Business Administration
Language
English
Pages
153

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Subjects

Service industries, Marketing, Professions
Edition Availability
Cover of: Service marketing - Nordic School perspectives
Service marketing - Nordic School perspectives
1985, University of Stockholm, Department of Business Administration
in English

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Book Details

Edition Notes

"This report consists of fifteen contributions on service marketing written by both academics and practitioners. The articles are based on lectures and workshops that took place in a conference on service marketing and internal marketing in Helsinki, Finalnd. "

"The articles represent developments within "The Nordic School of Service Marketing ..."

"R 1985:2"

Includes bibliographical references.

Published in
Stockholm, Sweden

Classifications

Library of Congress
HF5415.122 .S47

The Physical Object

Pagination
153 p.
Number of pages
153

ID Numbers

Open Library
OL57418688M
OCLC/WorldCat
12572865

Source records

harvard_bibliographic_metadata record

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