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"Discusses the history of advertising and how businesses use advertising to targets consumers today, including print ads, TV ads, Internet ads, and viral marketing"--Provided by publisher.
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Previews available in: English
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Advertisements: how to interpret what we see, read and hear
2009, Franklin Watts
in English
0749687800 9780749687809
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Book Details
Table of Contents
The power of persuasion
The language of advertising
A campaign begins
Releasing the message
New and improved
Blurred boundaries
Targeting youth
Going too far?
Advertising watchdogs
The final analysis
The shape of the future.
Edition Notes
Includes index.
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The Physical Object
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