An edition of Advertisements
(2009)
Advertisements
how to interpret what we see, read and hear
by Connolly, Sean
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"This book looks at the way advertisements are compiled and placed and how this has changed over the years"--Back cover.
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Previews available in: English
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Advertisements: how to interpret what we see, read and hear
2009, Franklin Watts
in English
0749687800 9780749687809
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Book Details
Table of Contents
The power of persuasion
The language of advertising
A campaign begins
Releasing the message
New and improved
Blurred boundaries
Targeting youth
Going too far?
Advertising watchdogs
The final analysis
The shape of the future.
Edition Notes
Includes bibliographical references and index.
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Work Description
"Discusses the history of advertising and how businesses use advertising to targets consumers today, including print ads, TV ads, Internet ads, and viral marketing"--Provided by publisher.
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- Created August 27, 2020
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| August 27, 2020 | Created by ImportBot | Imported from Internet Archive item record |