Ads to Icons
How Advertising Succeeds in a Multimedia Age
by Paul Springer
From Ads to Icons explores the current and future direction of advertising. The book is divided into two parts. Part one comprises 50 international case studies of new and iconic advertising campaigns with profiles, analysis, a summary of essential points that can be learnt from each and suggestions for further reading. Cases include Sibirsky Bereg, YouTube, Singapore Cancer Society and Amex. Part two provides a review and analysis of the changing media landscape. Throughout, the book traces the development of established advertising techniques and traditional media, to experimentation with digital media to respond to the need to create new channels through which to reach customers.
Check nearby libraries
Buy this book
Previews available in: English
| Edition | Availability |
|---|---|
1
Ads to Icons: How Advertising Succeeds in a Multimedia Age
July 1, 2007, Kogan Page
Hardcover
in English
- 1 edition
0749449365 9780749449360
|
aaaa
|
2
|
zzzz
|
Book Details
Classifications
The Physical Object
ID Numbers
Source records
amazon.com recordLibrary of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
Internet Archive item record
Internet Archive item record
Better World Books record
Library of Congress MARC record
Promise Item
marc_nuls MARC record
harvard_bibliographic_metadata record
Community Reviews (0)
| July 22, 2019 | Edited by MARC Bot | remove fake subjects |
| August 8, 2018 | Edited by ImportBot | import new book |
| July 29, 2014 | Edited by ImportBot | import new book |
| June 17, 2010 | Edited by ImportBot | add details from OverDrive |
| December 10, 2009 | Created by WorkBot | add works page |