An edition of Rethinking marketing
(2004)
Rethinking Marketing
Developing a New Understanding of Markets
by Håkan Håkansson
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Subjects
Congresses, Marketing| Edition | Availability |
|---|---|
1
Rethinking Marketing: Developing a New Understanding of Markets
July 18, 2005, Wiley
in English
0470021470 9780470021477
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2
Rethinking marketing: developing a new understanding of markets
2004, Wiley
in English
0470021470 9780470021477
|
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|
Book Details
First Sentence
"In 1967, when Philip Kotler presented his now widely famous book Marketing Management, neither academic nor business audiences were spoiled with approaches offering serious analyses of the concept of marketing."
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| July 6, 2019 | Edited by MARC Bot | import existing book |
| December 4, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| December 10, 2009 | Created by WorkBot | add works page |