An edition of Marketplace testing (1987)

Marketplace testing

the state of the art, industry trends, future innovations : transcript proceedings : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 23, 1987 ; [Hans J. Lopater, chair ; ARF Marketplace Measurement Steering Committee].

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Marketplace testing
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Last edited by Open Library Bot
December 4, 2010 | History
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An edition of Marketplace testing (1987)

Marketplace testing

the state of the art, industry trends, future innovations : transcript proceedings : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 23, 1987 ; [Hans J. Lopater, chair ; ARF Marketplace Measurement Steering Committee].

by

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Publish Date
Publisher
ARF
Language
English
Pages
135

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Subjects

Congresses, Marketing research
Edition Availability
Cover of: Marketplace testing
Marketplace testing: the state of the art, industry trends, future innovations : transcript proceedings : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 23, 1987 ; [Hans J. Lopater, chair ; ARF Marketplace Measurement Steering Committee].
1987, ARF
in English

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Book Details

Edition Notes

Published in
New York, NY (3 E. 54th St., New York 10022-3180)

Classifications

Dewey Decimal Class
658.8/3
Library of Congress
HF5415.2 .A685 1987

The Physical Object

Pagination
135 p. :
Number of pages
135

ID Numbers

Open Library
OL2074316M
LCCN
88105475

Source records

Library of Congress MARC record

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December 4, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 10, 2009 Created by WorkBot add works page