Marketing Communications

An Integrated Approach

2nd edition
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Last edited by Open Library Bot
April 28, 2010 | History

Marketing Communications

An Integrated Approach

2nd edition
  • 1 Want to read
  • 1 Currently reading

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Kogan Page
Language
English
Pages
602

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Previews available in: English

Edition Availability
Cover of: Marketing Communications
Marketing Communications: An Integrated Approach
October 1998, Kogan Page
Paperback in English - 2nd edition

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Book Details


First Sentence

"Marketing and the marketing communications mix are changing."

The Physical Object

Format
Paperback
Number of pages
602
Dimensions
9.4 x 7.1 x 1.2 inches
Weight
2.6 pounds

ID Numbers

Open Library
OL7967083M
Internet Archive
marketingcommuni0000smit
ISBN 10
0749426993
ISBN 13
9780749426996
Library Thing
114121
Goodreads
3872778

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History

Download catalog record: RDF / JSON
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
March 17, 2010 Edited by WorkBot update details
December 10, 2009 Created by WorkBot add works page