An edition of Seeing through a donor's eyes: how to make a persuasive case for everything from your annual drive to your planned giving program to your capital campaign
(2009)
Seeing through a donor's eyes
how to make a persuasive case for everything from your annual drive to your planned giving program to your capital campaign
by Tom Ahern
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Fund raising, Nonprofit organizations, Finance| Edition | Availability |
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Seeing through a donor's eyes: how to make a persuasive case for everything from your annual drive to your planned giving program to your capital campaign
2009, Emerson & Church, Publishers
in English
1889102342 9781889102344
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Book Details
Table of Contents
And if you are in a capital campaign
Types of cases : a shopping guide
Why you matter to donors
Writing a fabulous case is easy
The case writing process : an overview
Day 1 : gather your pile of information
Also on day 1 : decide about interviews
Day 2 : conduct your interviews
What kinds of interview questions
Day 3 : skim the cream
Wanted : emotional triggers and benefits
Day 4 : the internal case emerges
Day 5: start writing
What do we call it?
The marketing brief : your skeleton
Writing ills' the doctor is in
Telling your story
Prepare to be browsed
Make your case bigger than you
Put it in a nutshell, too
Take your prospect on a verbal tour
How you say things does matter
The cherry on top
The call to action
The role of visuals
"I'll know a great case when I see it"
Reality check.
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| June 24, 2020 | Edited by ImportBot | import existing book |
| April 19, 2010 | Edited by WorkBot | update details |
| December 10, 2009 | Created by WorkBot | add works page |