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This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.
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Previews available in: English
Showing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
Relationship Marketing
2003, John Wiley & Sons, Ltd.
Electronic resource
in English
0470856785 9780470856789
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2
Relationship Marketing: Dialogue and Networks in the E-Commerce Era
January 13, 2003, Wiley
in English
0470843411 9780470843413
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3
Relationship marketing: dialogue and networks in the e-commerce era
2002, Wiley
in English
0470843411 9780470843413
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Libraries near you:
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Book Details
Edition Notes
Includes bibliographical references and index.
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