An edition of Marketing modernity
(2003)
Marketing modernity
Italian advertising from fascism to postmodernity
by Adam Arvidsson
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"Marketing modernity traces the development of consumer culture in Italy from the 1920s to the present day. In so doing, Adam Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent major actors in twentieth-century Italy: Fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s."--Jacket.
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Previews available in: English
Subjects
Advertising, Civilization, Consumption (Economics), History, Advertising, history, Italy, civilization, POLITICAL SCIENCE, Economic Conditions, BUSINESS & ECONOMICS, Economics, Macroeconomics, Marketing, Werbung, Reclame, Consumentisme, Publicité, ConsommationPlaces
ItalyTimes
1945-, 20th century
Book Details
Edition Notes
Includes bibliographical references (p. ) and index.
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| August 25, 2024 | Edited by MARC Bot | import existing book |
| December 14, 2022 | Edited by MARC Bot | import existing book |
| September 3, 2020 | Edited by ImportBot | import existing book |
| December 5, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| December 10, 2009 | Created by WorkBot | add works page |