An edition of The new rules of marketing and PR
(2007)
The new rules of marketing and PR
how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly
by David Meerman Scott
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For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
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Previews available in: English
| Edition | Availability |
|---|---|
1
The New Rules of Marketing and PR
2008, John Wiley & Sons, Ltd.
E-book
in English
0470166851 9780470166857
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zzzz
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2
The new rules of marketing and PR: how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly
2007, John Wiley & Sons, Inc.
in English
0470113456 9780470113455
|
zzzz
|
3
The new rules of marketing and PR: how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly
2007, John Wiley & Sons, Inc.
in English
0470113456 9780470113455
|
aaaa
|
4
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
June 4, 2007, Wiley
in English
0470113456 9780470113455
|
zzzz
|
Book Details
Edition Notes
Includes index.
Includes bibliographical references and index.
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| December 19, 2023 | Edited by ImportBot | import existing book |
| October 17, 2022 | Edited by ImportBot | import existing book |
| July 22, 2019 | Edited by MARC Bot | remove fake subjects |
| December 3, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| December 10, 2009 | Created by WorkBot | add works page |