An edition of The fifty-plus market
(2005)
The fifty-plus market
why the future is age-neutral when it comes to marketing and branding
by Dick Stroud
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Previews available in: English
| Edition | Availability |
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1
The fifty-plus market: why the future is age-neutral when it comes to marketing and branding
2005, Kogan Page
in English
0749442581 9780749442583
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Book Details
Table of Contents
Marketers on marketing to the over-50s
The future is getting old(er)
Myths and marketing myopia
A global snapshot
What's different about being 'old'?
The strange world of segmentation
The value of geodemographics
The rules have changed
From theory to practice
Interactive channels : myths, facts and unknowns
Interactive media for older eyes, hands and minds
Communication with the over-50s
Thoughts about the creative.
Edition Notes
Includes index.
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| October 10, 2020 | Edited by ImportBot | import existing book |
| August 1, 2020 | Edited by ImportBot | import existing book |
| December 5, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |