An edition of PR strategy and application
(2009)
PR strategy and application
managing influence
by W. Timothy Coombs
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| Edition | Availability |
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1
PR strategy and application: managing influence
2009, Wiley-Blackwell
in English
1405144084 9781405144087
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WorldCat
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2
PR strategy and application: managing influence
2009, Wiley-Blackwell
in English
1405144076 9781405144070
|
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Libraries near you:
WorldCat
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Book Details
Table of Contents
Introduction and overview
Public relations contested and ethically challenged
Public relations and transparency
Public relations as strategic communication
Public relations as activism
Media relations : shaping the news
Technological development and online public relations
Social marketing
Reputation management
Issues management
Risk communication
Crisis communication
Corporate social responsibility : a new driver for public relations
Public relations goes international
Concluding thoughts on public relations : does society need public relations?
Edition Notes
Includes bibliographical references and index.
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| December 10, 2009 | Created by WorkBot | add works page |