An edition of Hearing Voices (2002)

Hearing Voices

Creating, Voicing, & Producing Great Radio Commercials

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Last edited by MARC Bot
December 5, 2020 | History
An edition of Hearing Voices (2002)

Hearing Voices

Creating, Voicing, & Producing Great Radio Commercials

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

This is a educational, career building, book about Alan's life in advertising, and some of the things he learned while in the business.

Publish Date
Language
English
Pages
160

Buy this book

Previews available in: English

Edition Availability
Cover of: Radio Advertising
Cover of: Hearing Voices
Hearing Voices: Creating, Voicing, & Producing Great Radio Commercials
2003, Gabriel Publications
Paperback in English
Cover of: Hearing Voices
Hearing Voices: Creating, Voicing and Producing Great Radio Commercials
December 2002, Gabriel Publications (CA)
Paperback in English

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Book Details


Table of Contents

About the Author. 7
Preface. 8
1. Hear Comes the Parade. 11
2. Return with Us Now to Those Thrilling Days of Yesterday. 15
3. Radio: A Little Dab Won't Do Ya. 25
4. Why Can't a Radio Commercial Work like a Newspaper Ad?. 33
5. Yours Truly, the Creative Genius. 39
6. Once Outside the Pit. 49
7. Capturing the Listener: A Secret Is Revealed. 53
8. A Radio Commercial: Writing It and Presenting It. 59
9. Humor. 67
10. Who's on First?. 81
11. When Looking for a Forest Can Mean Missing a Tree. 93
12. When You've Just Made the World's Funniest Radio Commercial. 99*
13. Clang, Bam, Crash, Boing, Clunk and Silence. 107
14. Music and Jingles: The Artificial Sweeteners. 115
15. Producing Radio Commercials: First We'll Need Some Voices. 119
16. Doing Voice Work: To Aspire or Not to Aspire. 125
17. The Recording Studio: The Commercial's Moment of Truth. 139
18. The Phantom Recording Session: Where Is Everybody?. 145
19. The Last Act: Finishing the Radio Commercial. 147
20. Thanks for Listening. 155
Bibliography. 157

Edition Notes

Includes bibliographical references (p. 157).
"Somewhat autobiographical, fairly instructional & slightly critical."

Published in
Sherman Oaks, Calif

Classifications

Library of Congress
HF6146.R3 B37 2003

The Physical Object

Format
Paperback
Pagination
160 p. ;
Number of pages
160
Dimensions
21.4 x 13.8 x 1 centimeters

ID Numbers

Open Library
OL3572605M
Internet Archive
hearingvoicescre0000barz
ISBN 10
1891689835
LCCN
2002102502
OCLC/WorldCat
52203826
Goodreads
5272086

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History

Download catalog record: RDF / JSON
December 5, 2020 Edited by MARC Bot import existing book
March 7, 2017 Edited by "Teary Eyes" Anderson Added new cover
March 7, 2017 Edited by "Teary Eyes" Anderson desc,contents
December 5, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 10, 2009 Created by WorkBot add works page