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This is a educational, career building, book about Alan's life in advertising, and some of the things he learned while in the business.
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Previews available in: English
Showing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
Radio Advertising: A Guide to Creating, Voicing & Producing Great Radio Commercials
2004, Unistar Books
Paperback
8186898921 9788186898925
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WorldCat
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2
Hearing Voices: Creating, Voicing, & Producing Great Radio Commercials
2003, Gabriel Publications
Paperback
in English
1891689835 9781891689833
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WorldCat
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3
Hearing Voices: Creating, Voicing and Producing Great Radio Commercials
December 2002, Gabriel Publications (CA)
Paperback
in English
1891689835 9781891689833
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zzzz
Libraries near you:
WorldCat
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Book Details
Table of Contents
About the Author.
7
Preface.
8
1. Hear Comes the Parade.
11
2. Return with Us Now to Those Thrilling Days of Yesterday.
15
3. Radio: A Little Dab Won't Do Ya.
25
4. Why Can't a Radio Commercial Work like a Newspaper Ad?.
33
5. Yours Truly, the Creative Genius.
39
6. Once Outside the Pit.
49
7. Capturing the Listener: A Secret Is Revealed.
53
8. A Radio Commercial: Writing It and Presenting It.
59
9. Humor.
67
10. Who's on First?.
81
11. When Looking for a Forest Can Mean Missing a Tree.
93
12. When You've Just Made the World's Funniest Radio Commercial.
99*
13. Clang, Bam, Crash, Boing, Clunk and Silence.
107
14. Music and Jingles: The Artificial Sweeteners.
115
15. Producing Radio Commercials: First We'll Need Some Voices.
119
16. Doing Voice Work: To Aspire or Not to Aspire.
125
17. The Recording Studio: The Commercial's Moment of Truth.
139
18. The Phantom Recording Session: Where Is Everybody?.
145
19. The Last Act: Finishing the Radio Commercial.
147
20. Thanks for Listening.
155
Bibliography.
157
Edition Notes
Includes bibliographical references (p. 157).
"Somewhat autobiographical, fairly instructional & slightly critical."
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Feedback?December 5, 2020 | Edited by MARC Bot | import existing book |
March 7, 2017 | Edited by "Teary Eyes" Anderson | Added new cover |
March 7, 2017 | Edited by "Teary Eyes" Anderson | desc,contents |
December 5, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
December 10, 2009 | Created by WorkBot | add works page |