An edition of Customer share marketing (2002)

Customer share marketing

how the world's great marketers unlock profits from customer loyalty

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Cover of: Customer share marketing by Tom Osenton, Tom Osenton
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Last edited by MARC Bot
March 8, 2023 | History
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An edition of Customer share marketing (2002)

Customer share marketing

how the world's great marketers unlock profits from customer loyalty

by

  • 1 Want to read
  • 1 Currently reading

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Publish Date
Publisher
Financial Times Prentice Hall
Language
English
Pages
284

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Previews available in: English

Subjects

Customer loyalty, Relationship marketing, Relationship marketing., Customer loyalty., Marketing, Consumer behavior, Market share

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Edition Availability
Cover of: Customer share marketing
Customer share marketing: how the world's great marketers unlock profits from customer loyalty
2002, Financial Times Prentice Hall
in English
Libraries near you: WorldCat

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Book Details

Table of Contents

Machine generated contents note: PART I: THE BATTLE FOR MARKET SHARE 1
CHAPTER 1: THE WEB WEIGHS IN 3
CHAPTER 2: THE CENTURY OF MARKET SHARE 21
CHAPTER 3: MARKETING THROUGH THE CHAOS 31
CHAPTER 4: THE CENTURY OF CUSTOMER SHARE 49
PART II: UNLOCKING THE POWER
OF CUSTOMER LOYALTY 63
CHAPTER 5: MARKETING ONE-TO-ONE COMES OF AGE 65
CHAPTER 6: SELLING DIRECT COMES OF AGE 79
CHAPTER 7: MAXIMIZING YOUR CUSTOMER TOUCHES 93
CHAPTER 8: PERMISSION, PRIVACY, AND PROTECTION 109
CHAPTER 9: CUSTOMER SHARE MARKETING 127
PART III: ACQUIRING CUSTOMERS AND
PERMISSION 145
CHAPTER 10: FEEDING THE FUNNEL: HOW TO ACWUIRE
CUSTOMERS AND PERMISSION 147
CHAPTER 11: ACqUIRING CUSTOMERS AND PERMISSION:
BEST PRACTICES 161
PART IV: RETAINING CUSTOMERS
AND GROWING CUSTOMER SHARE 203
CHAPTER 12: WORKING THE LIST: HOW TO RETAIN
CUSTOMERS AND GROW CUSTOMER SHARE 205
CHAPTER 13: RETAINING CUSTOMERS
AND GROWING CUSTOMER SHARE:
BEST PRACTICES 217
PART V: MARKETING IN THE NEXT
ECONOMY 257
CHAPTER 14: MAXIMIZING THE POWER OF MASS
AND DIRECT MARKETING 259
INDEX 275.

Edition Notes

Includes index.

Published in
Upper Saddle River, N.J

Classifications

Library of Congress
HF5415.55 .O84 2002, HF5415.55.O84 2002, HF5415.55 .O83 2002

The Physical Object

Pagination
xxvii, 284 p. :
Number of pages
284

ID Numbers

Open Library
OL3583491M
Internet Archive
customersharemar00osen
ISBN 10
0130671673
LCCN
2002280795
OCLC/WorldCat
49676512, 48884217
Library Thing
2595866
Goodreads
5942724

Source records

Internet Archive item record
Internet Archive item record
Better World Books record
Library of Congress MARC record
marc_nuls MARC record
marc_columbia MARC record
harvard_bibliographic_metadata record

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History

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March 8, 2023 Edited by MARC Bot import existing book
August 19, 2020 Edited by ImportBot import existing book
June 28, 2019 Edited by MARC Bot import existing book
January 9, 2019 Edited by MARC Bot import existing book
December 10, 2009 Created by WorkBot add works page