An edition of Cooperative advertising, its uses and effectiveness (1979)

Cooperative advertising, its uses and effectiveness

some preliminary hypotheses

by

Cooperative advertising, its uses and effecti ...
Robert F. Young, Robert F. You ...
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Last edited by MARC Bot
December 29, 2022 | History
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An edition of Cooperative advertising, its uses and effectiveness (1979)

Cooperative advertising, its uses and effectiveness

some preliminary hypotheses

by

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
35

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Subjects

Cooperative advertising
Edition Availability
Cover of: Cooperative advertising, its uses and effectiveness
Cooperative advertising, its uses and effectiveness: some preliminary hypotheses
1979, Marketing Science Institute
in English

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Book Details

Edition Notes

Published in
Cambridge, Mass. (14 Story St., Cambridge 02138)
Series
Working paper / Marketing Science Institute, Research Program, Report / Marketing Science Institute ;, no. 79-112, Marketing Science Institute working paper., Report (Marketing Science Institute) ;, no. 79-112.

Classifications

Library of Congress
MLCM 81/0678

The Physical Object

Pagination
iv, 35 p. ; 28 cm.
Number of pages
35

ID Numbers

Open Library
OL3840027M
LCCN
81155227
OCLC/WorldCat
5842111

Source records

Scriblio MARC record
Library of Congress MARC record
Library of Congress MARC record
marc_columbia MARC record

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History

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December 29, 2022 Edited by MARC Bot import existing book
December 10, 2009 Created by WorkBot add works page