An edition of Effect of advertisement size on the relationship between product usage and advertising exposure (1971)

Effect of advertisement size on the relationship between product usage and advertising exposure

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Cover of: Effect of advertisement size on the relationship between product usage and advertising exposure by Alvin J. Silk, Alvin J. Silk
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Last edited by ImportBot
August 4, 2012 | History
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An edition of Effect of advertisement size on the relationship between product usage and advertising exposure (1971)

Effect of advertisement size on the relationship between product usage and advertising exposure

by

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Publish Date
Publisher
M.I.T.]
Language
English
Pages
17

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Previews available in: English

Subjects

Rate of return, Advertising layout and typography, Advertising
Edition Availability
Cover of: Effect of advertisement size on the relationship between product usage and advertising exposure
Effect of advertisement size on the relationship between product usage and advertising exposure
1971, M.I.T.]
in English

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Book Details

Edition Notes

Published in
[Cambridge
Series
M.I.T. Alfred P. Sloan School of Management. Working papers -- 518-71, Working paper (Sloan School of Management) -- 518-71.

The Physical Object

Pagination
[2], 17 leaves
Number of pages
17

Edition Identifiers

Open Library
OL23296749M
Internet Archive
effectofadvertis00silk
OCLC/WorldCat
14407581

Work Identifiers

Work ID
OL6201384W

Source records

Internet Archive item record

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August 4, 2012 Edited by ImportBot import new book
December 10, 2009 Created by WorkBot add works page