Winning strategies for the new Latin markets

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Last edited by ImportBot
July 31, 2020 | History

Winning strategies for the new Latin markets

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Global corporations are rapidly discovering an emerging market of nearly 600 million Latin consumers in the United States and Latin America. In Winning Strategies for the New Latin Markets, three experts analyze the Latin market's unique dynamics and offer end-to-end strategies for success. They illuminate dramatic transformations in demographics, economics, local competition, regulation, technology, and culture. Then, through executive interviews and case studies, they offer insights into key strategies for every aspect of doing business: regional market expansion, market segmentation, branding, distribution, financing, and corporate structure.

Publish Date
Language
English
Pages
364

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Previews available in: English

Edition Availability
Cover of: Winning Strategies for the New Latin Markets
Winning Strategies for the New Latin Markets
2007, Pearson Education
Electronic resource in English
Cover of: Winning strategies for the new Latin markets
Winning strategies for the new Latin markets
2003, Financial Times, Financial Times/Prentice Hall
in English
Cover of: Winning Strategies for the New Latin Markets
Winning Strategies for the New Latin Markets
August 16, 2002, FT Press
Paperback in English - 1st edition
Cover of: Winning Strategies for the New Latin Markets
Winning Strategies for the New Latin Markets
August 16, 2002, FT Press
in English

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Book Details


Edition Notes

Includes bibliographical references (p. 325-349) and index

Published in
Upper Saddle River, NJ
Series
Financial Times Prentice Hall books
Genre
Case studies

Classifications

Library of Congress
HF3230.5.Z5 R63 2003, HF3230.5.Z5R63 2002

The Physical Object

Pagination
xxviii, 364 p. ;
Number of pages
364

ID Numbers

Open Library
OL17052410M
Internet Archive
winningstrategie0000robl
ISBN 10
0130617164
LCCN
2002026400
Library Thing
1776824
Goodreads
1834615

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History

Download catalog record: RDF / JSON
July 31, 2020 Edited by ImportBot import existing book
July 30, 2019 Edited by MARC Bot associate edition with work OL7654571W
July 22, 2019 Edited by MARC Bot remove fake subjects
June 22, 2014 Edited by CGN Edited without comment.
December 10, 2009 Created by WorkBot add works page