Winning strategies for the new Latin markets
by Fernando Robles, Françoise Simon, Jerry Haar, Fernando Robles, and Francoise Simon
Global corporations are rapidly discovering an emerging market of nearly 600 million Latin consumers in the United States and Latin America. In Winning Strategies for the New Latin Markets, three experts analyze the Latin market's unique dynamics and offer end-to-end strategies for success. They illuminate dramatic transformations in demographics, economics, local competition, regulation, technology, and culture. Then, through executive interviews and case studies, they offer insights into key strategies for every aspect of doing business: regional market expansion, market segmentation, branding, distribution, financing, and corporate structure.
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Previews available in: English
| Edition | Availability |
|---|---|
1
Winning Strategies for the New Latin Markets
2007, Pearson Education
Electronic resource
in English
0131480677 9780131480674
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2
Winning strategies for the new Latin markets
2003, Financial Times, Financial Times/Prentice Hall
in English
0130617164 9780130617163
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3
Winning Strategies for the New Latin Markets
August 16, 2002, FT Press
Paperback
in English
- 1st edition
0130617164 9780130617163
|
zzzz
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4
Winning Strategies for the New Latin Markets
August 16, 2002, FT Press
in English
0130617164 9780130617163
|
zzzz
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Book Details
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Includes bibliographical references (p. 325-349) and index
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| September 10, 2024 | Edited by MARC Bot | import existing book |
| July 31, 2020 | Edited by ImportBot | import existing book |
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