An edition of Ecommerce
(2000)
eCommerce
Formulation of Strategy
by Robert T. Plant and Robert Plant
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"In this book, global e-commerce expert Dr. Robert Plant cuts through the techno-babble to present the first balanced, integrated strategy for e-commerce leadership. Plant organizes every key driver of e-commerce success into a breakthrough Internet Strategy Effectiveness Scorecard that maps strategy to quantifiable metrics.
Drawing on research at more than 40 top e-commerce organizations, he helps you optimize brand, technology, service, market, and development - and answer critical questions."--BOOK JACKET.
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Subjects
Business planning, Case studies, Electronic commerce| Edition | Availability |
|---|---|
1
eCommerce: Formulation of Strategy
June 28, 2000, Prentice Hall PTR
in English
0130198447 9780130198440
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2
Ecommerce: formulation of strategy
2000, Financial Times/Prentice Hall
in English
0130198447 9780130198440
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| July 14, 2024 | Edited by MARC Bot | import existing book |
| July 30, 2019 | Edited by MARC Bot | associate edition with work OL7943932W |
| December 4, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| December 10, 2009 | Created by WorkBot | add works page |