An edition of To standardize or not to standardize (1995)

To standardize or not to standardize

marketing mix effectiveness in Europe

by Hubert Gatignon

Hubert Gatignon, Hubert Gatign ...

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Last edited by Open Library Bot

December 3, 2010 | History

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An edition of To standardize or not to standardize (1995)

To standardize or not to standardize

marketing mix effectiveness in Europe

by Hubert Gatignon

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Publish Date

1995

Publisher

Marketing Science Institute

Language

English

Pages

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Edition	Availability
1 To standardize or not to standardize: marketing mix effectiveness in Europe 1995, Marketing Science Institute in English	zzzz Locate
2 To standardize or not to standardize: marketing mix effectiveness in Europe 1995, Marketing Science Institute in English	aaaa Locate
3 To standardize or not to standardize: marketing mix effectiveness in Europe 1995, Marketing Science Institute in English	zzzz Locate

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Book Details

Edition Notes

"Technical working paper."

"September 1995."

Includes bibliographical references (p. 27-29)

Published in: Cambridge, Mass
Series: Report -- no. 95-109, Report (Marketing Science Institute) -- no. 95-109

The Physical Object

Pagination: 34 pages
Number of pages: 34

ID Numbers

Open Library: OL52678772M
OCLC/WorldCat: 33821709

Source records

marc_columbia MARC record

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Created December 10, 2009
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December 3, 2010	Edited by Open Library Bot	Added subjects from MARC records.
December 10, 2009	Created by WorkBot	add works page

To standardize or not to standardize

marketing mix effectiveness in Europe

by Hubert Gatignon