An edition of Brand Equity & Advertising (1993)

Brand equity & advertising

advertising's role in building strong brands

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Cover of: Brand equity & advertising by edited by David A. Aaker, Alexander L. Biel.
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Notes
  • ★★★★ 4.00 ·
  • 1 Rating
  • 6 Want to read
  • 1 Currently reading
  • 2 Have read
Notes

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Last edited by MARC Bot
December 16, 2022 | History
Edit
An edition of Brand Equity & Advertising (1993)

Brand equity & advertising

advertising's role in building strong brands

by

  • ★★★★ 4.00 ·
  • 1 Rating
  • 6 Want to read
  • 1 Currently reading
  • 2 Have read

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Publish Date
Publisher
Lawrence Erlbaum Associates
Language
English
Pages
380

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Buy this book

Previews available in: English

Subjects
Brand name products, Merken, Branding (Marketing), Reclame, Congrès, Évaluation, Marques de commerce, Congresses, Advertising, Publicité, Valuation, Stratégie de marque, Produits de marque, BUSINESS & ECONOMICS, Advertising & Promotion

Showing 8 featured editions. View all 8 editions?

Edition Availability
Cover of: Brand Equity and Advertising
Brand Equity and Advertising: Advertising's Role in Building Strong Brands
2016, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Brand Equity and Advertising
Brand Equity and Advertising: Advertising's Role in Building Strong Brands
2013, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Brand Equity and Advertising
Brand Equity and Advertising: Advertising's Role in Building Strong Brands
2013, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Brand Equity and Advertising
Brand Equity and Advertising: Advertising's Role in Building Strong Brands
2013, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Brand Equity and Advertising
Brand Equity and Advertising: Advertising's Role in Building Strong Brands
2013, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Brand Equity & Advertising
Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
April 1, 1993, Lawrence Erlbaum
Paperback in English - 1 edition
Libraries near you: WorldCat
Cover of: Brand Equity & Advertising
Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
March 1993, Lawrence Erlbaum
Loose leaf in English - 1 edition
Libraries near you: WorldCat
Cover of: Brand equity & advertising
Brand equity & advertising: advertising's role in building strong brands
1993, Lawrence Erlbaum Associates
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Edition Notes

Includes bibliographical references and indexes.

Published in
Hillsdale, N.J
Series
Advertising and consumer psychology
Other Titles
Brand equity and advertising

Classifications

Dewey Decimal Class
659.1
Library of Congress
HD69.B7 B72 1993, , HD69.B7 B72 1993eb

The Physical Object

Pagination
x, 380 p. :
Number of pages
380

ID Numbers

Open Library
OL1735938M
Internet Archive
brandequityadver0000unse
ISBN 10
0805812830, 0805812849
LCCN
92040963
OCLC/WorldCat
862746579
Library Thing
4632481
Goodreads
178276
1756151

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History

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December 16, 2022 Edited by MARC Bot import existing book
July 9, 2020 Edited by ImportBot import existing book
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
December 10, 2009 Created by WorkBot add works page