The search
how Google and its rivals rewrote the rules of business and transformed our culture
by John Battelle
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How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture• The Wall Street Journal and BusinessWeek Bestseller• Finalist for the Goldman Sachs/FT Business Book of the Year AwardWhat does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that's exactly what Google has been doing.But The Search offers much more than the inside story of Google's triumph. It's a big- picture book about the past, present, and future of search technology and the enormous impact it's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
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Subjects
Internet industry, Internet, Entwicklung, Recherche sur Internet, Google (Firme), Information society, Industrie, Business, Google (Firm), Computer Technology, World Wide Web, Biographies, Société informatisée, Informationsgesellschaft, Suchmaschine, Internet searching, Informatiemaatschappij, Moteurs de recherche sur Internet, Gesellschaft, Google, New Economy, Search engines, Nonfiction, Web search enginesPlaces
United States, États-UnisShowing 3 featured editions. View all 3 editions?
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
October 3, 2006, Portfolio Trade
Paperback
in English
1591841410 9781591841418
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The search: how Google and its rivals rewrote the rules of business and transformed our culture
2005, Portfolio
Hardcover
in English
1591840880 9781591840886
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Book Details
First Sentence
"By the fall of 2001, the Internet industry was in full retreat."
Edition Notes
Includes bibliographical references (p. [287]-299) and index.
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