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Previews available in: English
Subjects
Public relations, Cross-cultural studies, Culture and globalization, Intercultural communication, Relations publiques, Globalisation (mondialisation), Internationale communicatie, Communication interculturelle, Interculturele communicatie, Études transculturelles, Culture et mondialisation, BUSINESS & ECONOMICS, Public RelationsShowing 3 featured editions. View all 3 editions?
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1
Global public relations: spanning borders, spanning cultures
2008, Routledge
in English
041544814X 9780415448147
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2 |
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3
Global Public Relations
September 29, 2008, Routledge
Paperback
in English
- 1 edition
0415448158 9780415448154
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Book Details
Table of Contents
Common ground
Evolution of the profession
Theories and methods
Comparative cultural metrics
Cultural comparisons
State of the profession
South and Southeast Asia
China, Japan, and South Korea
The Middle East
Sub-Saharan Africa
Latin America
Central and Eastern Europe
Western Europe and legacy countries
Emerging global trends.
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
ID Numbers
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