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This is a guide to the principles of competitive business strategy. The book draws, chapter by chapter, on illustrative instances and examples involving vigorous competition between determined rivals in business. It offers helpful ideas for devising ways to prevail in confrontation with business competitors. Based on the course on competitive strategy taught by the author over the past ten years to executives and undergraduates, the book provides a thought-provoking complement to standard textbooks. Each chapter addresses a key strategic principle, richly illustrated with topical business examples, and followed by student questions at the end of the chapter. Most contemporary accounts of strategic thinking concentrate on preserving a business in steady state through thinking about economics, markets and business development, rather than dealing directly with psychological confrontation between business rivals.
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Previews available in: English
Subjects
Business, Competition, Nonfiction, Strategic planningShowing 3 featured editions. View all 3 editions?
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1
Competitive Mind: Strategy for Winning in Business
2008, Wiley & Sons, Incorporated, John
in English
1281940143 9781281940148
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3
The competitive mind: strategy for winning in business
2008, John Wiley & Sons
in English
1405185627 9781405185622
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