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"Argentine electoral compaigning seldom uses television debates, telephone banks, or mass mailings. But radio and television ads are heavily used, as are opinion surveys. Carlos Menem was very effective with his automobile caravan, the 'Menemovil,' which brought him into direct contact with the voters. Interesting look at Argentine campaign styles and techniques of 'image-building.'"--Handbook of Latin American Studies, v. 57.
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Edition | Availability |
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1
Claves de la campaña electoral 1989
1989, Editorial Centro de Estudios Unión para la Nueva Mayoria
in Spanish
- 1. ed.
9509947008 9789509947009
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Feedback?November 11, 2020 | Edited by MARC Bot | import existing book |
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