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Last edited anonymously
April 29, 2008 | History
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Mary Jo Bitner

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7 works Add another?

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  • Cover of: Services marketing: integrating customer focus across the firm

    First published in 1996 — 7 editions
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  • Cover of: Services marketing: integrating customer focus across the firm

    First published in 1999 — 6 editions
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  • Cover of: Services Marketing (The McGraw-Hill Series in Marketing)

    First published in 2002 — 4 editions
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  • Cover of: Services Marketing

    First published in 2002 — 2 editions
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  • Cover of: Designing a Winning Service Strategy: 7th Annual Service Marketing Conference Proceedings (Proceedings Series (Amer Marketing Assn))

    First published in 1989 — 1 edition
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  • Cover of: Service Marketing (SIE)

    First published in 2005 — 1 edition
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  • Cover of: Loose Leaf for Services Marketing

    First published in 2017 — 1 edition
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We need a photo of Mary Jo Bitner

Subjects

Marketing, Service industries, Customer services, Dienstensector, Dienstleistung, Klantgerichtheid, Services (Industrie), Congresses, Ellipses-Marketing, Industrias de servicios, Industrie de service, Marketing, management, Mercadotecnia, Relaciones con los clientes, Relation avec la clientèle, Relations avec la clientele, Service a la clientele, Service industries, management, Service à la clientèle, Services

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ID Numbers

  • OLID: OL2638629A

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History

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April 29, 2008 Created by an anonymous user initial import