Marketing strategies for growth in uncertain times
by Allan J. Magrath
Growth - both how to get it and keep it going with astute strategic choices and nimble execution - is the business issue of our time. Marketing Strategies for Growth in Uncertain Times is about ways to achieve Sustainable Quality Growth - increases in both top-line sales and bottom-line profits - regardless of economic conditions.
And it is about companies that have accomplished that remarkable feat over considerable periods of time, that have produced double-digit sales growth for five or more years and solid profits to go with those sales increases.
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MarketingShowing 2 featured editions. View all 2 editions?
| Edition | Availability |
|---|---|
1
Marketing strategies for growth in uncertain times
1995, NTC Business Books, American Marketing Association
in English
0844233234 9780844233239
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2
Marketing strategies for growth in uncertain times.
1995, NTC Publishing Group,U.S.
in English
0844233145 9780844233147
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Includes bibliographical references and index.
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- Created April 1, 2008
- 9 revisions
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| September 11, 2024 | Edited by MARC Bot | import existing book |
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| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |