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TypeSense demystifies typography and typesetting on the computer. It approaches typography and typesetting from a unique perspective - working from the broadest possible parameters of page typography of headlines, subheads, and captions, to the detail-strewn sentence typography of en dashes, small caps, and proofreaders' marks.
This unique macro-to-micro approach is introduced by a brief exploration of typesetting history (from Gutenberg to PostScript) and an understanding of letter terminology (from serifs to spines). It concludes with an example-filled chapter of typography as illustration.
Graphic designers, commercial artists, desktop publishers, publicists, or individuals working in the marketing, advertising, and design industries will benefit from finally having a single source to turn to, with easy-to-understand explanations, interesting historical detail, and practical typographic examples. TypeSense is organized so readers can find relevant information quickly. It answers the need for specifics - that consumer type specimen books and general how-to books often fail to satisfy.
It answers commonly-asked questions, such as: Which typefaces go well together? What makes a type document reader-friendly? What type weight is appropriate for text? And more complex questions such as: When is it appropriate to kern? When are hyphens, en dashes, figure dashes, or em dashes used? How should numbers be set in text?
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Previews available in: English
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Edition | Availability |
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1
Typesense: Making Sense of Type on the Computer
August 1996, Coriolis Group
Paperback
in English
1850328188 9781850328186
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TypeSense demystifies typography and typesetting on the computer. It approaches typography and typesetting from a unique perspective - working from the broadest possible parameters of page typography of headlines, subheads, and captions, to the detail-strewn sentence typography of en dashes, small caps, and proofreaders' marks. This unique macro-to-micro approach is introduced by a brief exploration of typesetting history (from Gutenberg to PostScript) and an understanding of letter terminology (from serifs to spines). It concludes with an example-filled chapter of typography as illustration.
Graphic designers, commercial artists, desktop publishers, publicists, or individuals working in the marketing, advertising, and design industries will benefit from finally having a single source to turn to, with easy-to-understand explanations, interesting historical detail, and practical typographic examples. TypeSense is organized so readers can find relevant information quickly. It answers the need for specifics - that consumer type specimen books and general how-to books often fail to satisfy. It answers commonly-asked questions, such as: Which typefaces go well together? What makes a type document reader-friendly? What type weight is appropriate for text? And more complex questions such as: When is it appropriate to kern? When are hyphens, en dashes, figure dashes, or em dashes used? How should numbers be set in text?
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July 29, 2024 | Edited by MARC Bot | import existing book |
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April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |