An edition of Advertising to children on TV
(2004)
Advertising to children on TV
content, impact, and regulation
by Barrie Gunter
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Previews available in: English
| Edition | Availability |
|---|---|
1
Advertising to children on TV: content, impact, and regulation
2005, Lawrence Erlbaum
in English
0805844880 9780805844887
|
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2
Advertising to children on TV: content, impact, and regulation
2004, Lawrence Erlbaum
in English
0805844880 9780805844887
|
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|
3
Advertising to Children on TV: Context, Impact, and Regulation
September 2004, Lawrence Erlbaum
Hardcover
in English
- 1 edition
0805844880 9780805844887
|
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|
Book Details
Table of Contents
The issues about television advertising to children --
The nature of advertising to children --
Children's early understanding of television advertisements --
Advanced understanding of advertising --
Theoretical approaches to studying children's understanding of advertisements --
Advertising impact : knowledge, attitudes, and values --
Advertising influence : choice and consumption --
The incidental influence of advertising --
Advertising regulation and research --
Concluding comments.
Edition Notes
Includes bibliographical references (p. 171-195) and indexes.
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History
- Created September 20, 2008
- 11 revisions
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| August 11, 2011 | Edited by ImportBot | add ia_box_id to scanned books |
| October 11, 2010 | Edited by ImportBot | Added new cover |
| October 11, 2010 | Edited by ImportBot | Found a matching Internet Archive item record |
| August 18, 2010 | Edited by IdentifierBot | added LibraryThing ID |
| September 20, 2008 | Created by ImportBot | Imported from Western Washington University MARC record |