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Edition | Availability |
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1
Persona Lifecycle: Keeping People in Mind Throughout Product Design
2010, Elsevier Science & Technology Books
in English
0080455735 9780080455730
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zzzz
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2
The Persona Lifecycle : Keeping People in Mind Throughout Product Design (The Morgan Kaufmann Series in Interactive Technologies) (Interactive Technologies)
April 24, 2006, Morgan Kaufmann
in English
0125662513 9780125662512
|
zzzz
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WorldCat
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3
The persona lifecycle: keeping people in mind throughout product design
2006, Elsevier, Morgan Kaufmann Publishers, an imprint of Elsevier
in English
0125662513 9780125662512
|
aaaa
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WorldCat
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Book Details
Table of Contents
The next frontier for user-centered design : making user representations more usable
The persona lifecycle : a framework for the persona approach
Phase 1: Family planning (planning a persona effort)
Phase 2: Conception & gestation (creating personas)
Phase 3: Birth & maturation (launching and communicating personas)
Phase 4: Adulthood (using personas)
Phase 5: Lifetime achievement and retirement (ROI and reuse of personas)
Contributed chapters: Users, roles and personas / by Larry Constantine
Storytelling and narrative / by Whitney Quesenbery
Reality and design maps / by Tamara Adlin & Holly Jamesen
Marketing versus design personas / by Bob Barlow-Busch
Why personas work : the psychological evidence / by Jonathan Grudin
Appendix A: G4K organizational archetype and sample persona
Appendix B: Example personas from real projects
Appendix C: Sample image release form
Edition Notes
Includes bibliographical references (p. 693-705) and indexes
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- Created September 27, 2008
- 13 revisions
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