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Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.
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Previews available in: English
Showing 10 featured editions. View all 60 editions?
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02
Marketing management
2001, Prentice Hall Canada
in English
- Canadian 10th ed.
0130144290 9780130144294
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03 |
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04
Marketing Management: Millennium Edition (10th Edition)
July 19, 1999, Prentice Hall
Hardcover
in English
- 10 edition
0130122173 9780130122179
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05
Marketing management: analysis, planning, implementation, and control
1998, Prentice Hall Canada
in English
- Canadian 9th ed.
0136034322 9780136034322
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06
Marketing management: analysis, planning, implementation, and control
1994, Prentice Hall
in English
- 8th ed.
0137228511 9780137228515
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07
Marketing management: analysis, planning, implementation, and control
1988, Prentice Hall
in English
- 6th ed.
0135561507 9780135561508
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08
Marketing management: analysis, planning, and control
1984, Prentice-Hall
in English
- 5th ed.
0135579279 9780135579275
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09
Marketing management: analysis, planning, and control
1980, Prentice-Hall
in English
- 4th ed.
0135579759 9780135579756
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10
Marketing management: analysis, planning, and control
1975, Prentice-Hall
in English
- 3rd ed.
0135579597 9780135579596
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Book Details
Edition Notes
Includes bibliographies and indexes.
Classifications
The Physical Object
ID Numbers
History
- Created October 8, 2008
- 6 revisions
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April 8, 2023 | Edited by ImportBot | import existing book |
December 20, 2022 | Edited by MARC Bot | import existing book |
August 17, 2021 | Edited by MARC Bot | import existing book |
August 18, 2010 | Edited by IdentifierBot | added LibraryThing ID |
October 8, 2008 | Created by ImportBot | Imported from Oregon Libraries MARC record |