An edition of Marketing management (1973)

Marketing management

analysis, planning, implementation, and control

Canadian 9th ed.

by

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Cover of: Marketing management by Philip Kotler, Philip Kotler
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  • ★★★★ 4.0 (27 ratings) ·
  • 1,042 Want to read
  • 94 Currently reading
  • 53 Have read
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Last edited by ImportBot
October 6, 2024 | History
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An edition of Marketing management (1973)

Marketing management

analysis, planning, implementation, and control

Canadian 9th ed.

by

  • ★★★★ 4.0 (27 ratings) ·
  • 1,042 Want to read
  • 94 Currently reading
  • 53 Have read

Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.

Publish Date
Publisher
Prentice Hall Canada
Language
English

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Previews available in: English

Subjects

Marketing, Management, Marketing management, Gestion, Marketingmanagement, Marketingmix, open_syllabus_project, Qi ye guan li, Shi chang ying xiao, Marketing, management, Case studies, Manuel, Stratégie de marketing, Étude de marché, Gestion du marketing, Theorie, Commerce, Public Relations

Places

Canada

Showing 10 featured editions. View all 60 editions?

Edition Availability
Cover of: Marketing management
Marketing management
2009, Pearson Prentice Hall
in English - 13th ed.
Cover of: Marketing management
Marketing management
2001, Prentice Hall Canada
in English - Canadian 10th ed.
Cover of: Marketing management
Marketing management
2000, Prentice Hall
in English - Millennium ed.
Cover of: Marketing Management
Marketing Management: Millennium Edition (10th Edition)
July 19, 1999, Prentice Hall
Hardcover in English - 10 edition
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1998, Prentice Hall Canada
in English - Canadian 9th ed.
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1994, Prentice Hall
in English - 8th ed.
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1988, Prentice Hall
in English - 6th ed.
Cover of: Marketing management
Marketing management: analysis, planning, and control
1984, Prentice-Hall
in English - 5th ed.
Cover of: Marketing management
Marketing management: analysis, planning, and control
1980, Prentice-Hall
in English - 4th ed.
Cover of: Marketing management
Marketing management: analysis, planning, and control
1975, Prentice-Hall
in English - 3rd ed.

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Book Details

Edition Notes

Includes bibliographical references and index.

Published in
Scarborough, Ont

Classifications

Dewey Decimal Class
658.8/02
Library of Congress
HF5415.13 .K68 1998

The Physical Object

Pagination
1 v. (various pagings) :

ID Numbers

Open Library
OL20652512M
Internet Archive
marketingmanagem0000kotl
ISBN 10
0136034322
Goodreads
2936865

Source records

Internet Archive item record
Promise Item

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
October 6, 2024 Edited by ImportBot import existing book
January 11, 2019 Edited by MARC Bot import existing book
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
December 15, 2009 Edited by WorkBot link works
October 29, 2008 Created by ImportBot Imported from University of Toronto MARC record