An edition of Public relations metrics (2007)

Public relations metrics

research and evaluation

by

Public relations metrics
Betteke van Ruler
Locate

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today
Notes
Notes

Check nearby libraries

Buy this book

Last edited by ImportBot
September 16, 2021 | History
Edit
An edition of Public relations metrics (2007)

Public relations metrics

research and evaluation

by

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Routledge/Taylor and Francis Group
Language
English

Check nearby libraries

Buy this book

Subjects

Public relations, Evaluation, Research, BUSINESS & ECONOMICS, Public Relations
Edition Availability
Cover of: Public Relations Metrics
Public Relations Metrics: Research and Evaluation
2009, Taylor & Francis Group
in English
Cover of: Public Relations Metrics
Public Relations Metrics: Research and Evaluation
2009, Taylor & Francis Group
in English
Cover of: Public Relations Metrics
Public Relations Metrics: Research and Evaluation
2009, Taylor & Francis Group
in English
Cover of: Public Relations Metrics
Public Relations Metrics: Research and Evaluation
2009, Taylor & Francis Group
in English
Cover of: Public Relations Metrics
Public Relations Metrics: Research and Evaluation
2009, Taylor & Francis Group
in English
Cover of: Public Relations Metrics
Public Relations Metrics: Research and Evaluation (Lea's Communication Series)
February 12, 2008, Lawrence Erlbaum
Hardcover in English - 1 edition
Cover of: Public Relations Metrics
Public Relations Metrics: Research and Evaluation (Lea's Communication Series)
February 12, 2008, Lawrence Erlbaum
Paperback in English - 1 edition
Cover of: Public relations metrics
Public relations metrics: research and evaluation
2007, Routledge/Taylor and Francis Group
in English

Add another edition?

Book Details

Table of Contents

Public relations metrics : measurement and evaluation, an overview / Betteke van Ruler, Ana Tkalac Vercic, and Dejan Vercic
Public relations methodology, should we bother (if it exists)? / Manfred Ruehl
The nature of scholarly endeavours in public relations / Alenka Jelen
Empirical research in contemporary social sciences relevant to public relations : towards a network approach / Jan Kleinnijenhuis
Conceptualizing quantitative research in public relations / James Grunig
Using qualitative research to become the "thinking heart" of organizations / Larissa Grunig
The corporate communications scorecard, a framework for managing and evaluating communication strategies / Ansgar Zerfass
Modeling and evaluating public relations measures and campaigns by German professionals / Barbara Baerns
The evaluation of government campaigns in the Netherlands / Wim van der Noort
The role of research in shaping and measuring communication : London's bid to hold the 2012 Games / Claire Spencer and Julia Jahansoozi
An examination of organizational-stakeholder relationship, crisis responsibility, and crisis response strategies / Iris Wong and Chung-ju Flora Hung
The case study as an evaluation tool for public relations / Mafalda Eiró-Gomes and João Duarte
Public relations research and evaluation in Africa / Ronel Rensburg
Adapting communication satisfaction and relationship scales to a third-world country / Tanya le Roux
Applying stakeholder thinking to public relations : an integrated approach to identifying relationships that matter / Nigel DeBussy
Introducing the Institute for Public Relations and the Commission on Measurement & Evaluation, dedicated to the science beneath the art / Frank E. Ovaitt, Jr.
Introducing the Chartered Institute of Public Relations work on research and evaluation / Anne Gregory and Jon White.

Edition Notes

Published in
New York
Series
LEA's communication series. Public relations subseries

Classifications

Dewey Decimal Class
659.2072
Library of Congress
HM1221 .P785 2007, HM1221.P785 2007

The Physical Object

Pagination
p. cm.

Edition Identifiers

Open Library
OL17989782M
ISBN 13
9780805862720, 9780805862737, 9781410616791
LCCN
2007022952
Library Thing
8008193
Goodreads
4430742

Work Identifiers

Work ID
OL18676737W

Source records

Library of Congress MARC record
Library of Congress MARC record
Better World Books record

Community Reviews (0)

No community reviews have been submitted for this work.

Lists

This work does not appear on any lists.

History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
September 16, 2021 Edited by ImportBot import existing book
July 31, 2019 Edited by MARC Bot associate edition with work OL18676737W
August 18, 2010 Edited by IdentifierBot added LibraryThing ID
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
October 8, 2008 Created by ImportBot Imported from Library of Congress MARC record