An edition of Gender & utopia in advertising (1994)

Gender & utopia in advertising

a critical reader

  • 1 Want to read
Gender & utopia in advertising
Luigi Manca, Alessandra Manca
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Last edited by MARC Bot
July 31, 2019 | History
An edition of Gender & utopia in advertising (1994)

Gender & utopia in advertising

a critical reader

  • 1 Want to read

This edition doesn't have a description yet. Can you add one?

Publish Date
Language
English
Pages
168

Buy this book

Previews available in: English

Edition Availability
Cover of: Gender & Utopia in Advertising
Gender & Utopia in Advertising: A Critical Reader
January 1995, Syracuse University Press, Lisle, IL, Distributed by Syracuse University Press
Paperback in English
Cover of: Gender & utopia in advertising
Gender & utopia in advertising: a critical reader
1994, Procopian Press, Distributed by Syracuse University Press
in English

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Book Details


Table of Contents

Introduction / Luigi and Alessandra Manca
Body of evidence : studying women and advertising / Margaret Duffy
The four women of the Apocalypse : polarized feminine images in magazine advertisements / Marian MacCurdy
Scent and femininity : strategies of contemporary perfume ads / Veleda J. Boyd, Marilyn M. Robitaille
Fashion magazine advertising : constructing femininity in the postfeminist era / Shelley Budgeon
Sexier and more sensitive : the changing advertising image of males in the 1990s / Sammy R. Danna
Sex and the selling of male fragrances / Rita C. Hubbard
The mirror and the window on the man of the Nineties : portrayals of males in television advertising / Peter Seely
Adam through the looking glass : images of men in magazine advertisements of the 1980s / Luigi and Alessandra Manca
Made to order : backlash in the catalogues / Melissa E. Barth
Selling the good old days : images of rural utopia in contemporary American advertising / Jonathan F. Lewis and Paul Catterson

Edition Notes

Includes bibliographical references and indexes

Published in
Lisle, IL, [Syracuse, N.Y.]
Other Titles
Gender and utopia in advertising

The Physical Object

Pagination
xi, 168 p., [6] p. of plates :
Number of pages
168

ID Numbers

Open Library
OL18008061M
ISBN 10
0815681194
Goodreads
773530

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 31, 2019 Edited by MARC Bot associate edition with work OL18843724W
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
October 9, 2008 Created by ImportBot Imported from Miami University of Ohio MARC record