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Previews available in: English
Edition | Availability |
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1
Gender & Utopia in Advertising: A Critical Reader
January 1995, Syracuse University Press, Lisle, IL, Distributed by Syracuse University Press
Paperback
in English
0815681194 9780815681199
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2
Gender & utopia in advertising: a critical reader
1994, Procopian Press, Distributed by Syracuse University Press
in English
0815681194 9780815681199
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Book Details
Table of Contents
Introduction / Luigi and Alessandra Manca
Body of evidence : studying women and advertising / Margaret Duffy
The four women of the Apocalypse : polarized feminine images in magazine advertisements / Marian MacCurdy
Scent and femininity : strategies of contemporary perfume ads / Veleda J. Boyd, Marilyn M. Robitaille
Fashion magazine advertising : constructing femininity in the postfeminist era / Shelley Budgeon
Sexier and more sensitive : the changing advertising image of males in the 1990s / Sammy R. Danna
Sex and the selling of male fragrances / Rita C. Hubbard
The mirror and the window on the man of the Nineties : portrayals of males in television advertising / Peter Seely
Adam through the looking glass : images of men in magazine advertisements of the 1980s / Luigi and Alessandra Manca
Made to order : backlash in the catalogues / Melissa E. Barth
Selling the good old days : images of rural utopia in contemporary American advertising / Jonathan F. Lewis and Paul Catterson
Edition Notes
Includes bibliographical references and indexes
The Physical Object
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- Created October 9, 2008
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July 31, 2019 | Edited by MARC Bot | associate edition with work OL18843724W |
April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
October 9, 2008 | Created by ImportBot | Imported from Miami University of Ohio MARC record |