An edition of Crossing the Chasm (1991)

Crossing the chasm

marketing and selling high-tech products to mainstream customers

by

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Cover of: Crossing the chasm by Geoffrey A. Moore, Geoffrey A. Moore
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  • ★★★★ 4.2 (13 ratings) ·
  • 60 Want to read
  • 2 Currently reading
  • 16 Have read
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Last edited by ImportBot
December 20, 2023 | History
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An edition of Crossing the Chasm (1991)

Crossing the chasm

marketing and selling high-tech products to mainstream customers

by

  • ★★★★ 4.2 (13 ratings) ·
  • 60 Want to read
  • 2 Currently reading
  • 16 Have read

Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "whole product" that more than meets those needs. This landmark book, part of the HarperBusiness Essentials series, shows just how to do that.

Publish Date
Publisher
HarperBusiness
Language
English
Pages
223

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Previews available in: English

Subjects

Marketing, Selling, High technology, High technology industries, Technology, Technological innovations, Business, Nonfiction, Innovations, Technologie de pointe, Vente, Hoogwaardige technologie, Produits de haute technologie, Verkooptechnieken, Technologie, Industries de pointe, Engineering: general, Investments

Showing 8 featured editions. View all 12 editions?

Edition Availability
Cover of: Crossing the Chasm
Crossing the Chasm
2014, HarperBusiness, HarperBusiness, an imprint of HarperCollins Publishers
Libraries near you: WorldCat
Cover of: Crossing the Chasm
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
2002, HarperBusiness Essentials
in English - Rev. ed.
Libraries near you: WorldCat
Cover of: Crossing the Chasm
Crossing the Chasm
2001, HarperCollins
Electronic resource in English
Libraries near you: WorldCat
Cover of: Crossing the Chasm
Crossing the Chasm
August 1998, Capstone Publishing Ltd
Paperback - New Ed edition
Libraries near you: WorldCat
Cover of: Crossing the Chasm
Crossing the Chasm
August 1, 1998, Capstone Publishing Ltd
Paperback in English - Rev Ed edition
Libraries near you: WorldCat
Cover of: Crossing the chasm
Crossing the chasm: marketing and selling high-tech products to mainstream customers
1995, HarperBusiness
in English
  • Not in Library
Libraries near you: WorldCat
Cover of: Crossing the Chasm
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
October 1995, HarperCollins Publishers
Paperback in English
Libraries near you: WorldCat
Cover of: Crossing the Chasm
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
1991, HarperBusiness
in English
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes index.

Published in
New York, NY

The Physical Object

Pagination
xv, 223 p. :
Number of pages
223

ID Numbers

Open Library
OL18200303M
ISBN 10
0887307175
Library Thing
649
Goodreads
1999649

Source records

Oregon Libraries MARC record
Internet Archive item record
Better World Books record
ISBNdb

Excerpts

There is a line from a song in the musical A Chorus Line: '"If Troy Donahue can be a movie star, then I can be a movie star."
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Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 20, 2023 Edited by ImportBot import existing book
February 25, 2022 Edited by ImportBot import existing book
February 21, 2013 Edited by Jessamyn West removed archive link that was non-functional
December 14, 2011 Edited by ImportBot import new book
October 11, 2008 Created by ImportBot Imported from Oregon Libraries MARC record