An edition of Crossing the Chasm (1991)

Crossing the Chasm

Marketing and Selling High-Tech Products to Mainstream Customers

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Cover of: Crossing the Chasm by Geoffrey A. Moore, Geoffrey A. Moore
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  • ★★★★ 4.2 (13 ratings) ·
  • 60 Want to read
  • 2 Currently reading
  • 16 Have read
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Last edited by Peter Solodov
January 15, 2024 | History
Edit
An edition of Crossing the Chasm (1991)

Crossing the Chasm

Marketing and Selling High-Tech Products to Mainstream Customers

by

  • ★★★★ 4.2 (13 ratings) ·
  • 60 Want to read
  • 2 Currently reading
  • 16 Have read

Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "whole product" that more than meets those needs. This landmark book, part of the HarperBusiness Essentials series, shows just how to do that.

Publish Date
Publisher
HarperBusiness
Language
English
Pages
223

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Previews available in: English

Subjects

Marketing, Selling, High technology, High technology industries, Technology, Technological innovations, Business, Nonfiction, Innovations, Technologie de pointe, Vente, Hoogwaardige technologie, Produits de haute technologie, Verkooptechnieken, Technologie, Industries de pointe, Engineering: general, Investments

Showing 7 featured editions. View all 12 editions?

Edition Availability
Cover of: Crossing the Chasm
Crossing the Chasm
2014, HarperBusiness, HarperBusiness, an imprint of HarperCollins Publishers
Libraries near you: WorldCat
Cover of: Crossing the Chasm
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
2002, HarperBusiness Essentials
in English - Rev. ed.
Libraries near you: WorldCat
Cover of: Crossing the Chasm
Crossing the Chasm
2001, HarperCollins
Electronic resource in English
Libraries near you: WorldCat
Cover of: Crossing the Chasm
Crossing the Chasm
August 1, 1998, Capstone Publishing Ltd
Paperback in English - Rev Ed edition
Libraries near you: WorldCat
Cover of: Crossing the Chasm
Crossing the Chasm
August 1998, Capstone Publishing Ltd
Paperback - New Ed edition
Libraries near you: WorldCat
Cover of: Crossing the Chasm
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
October 1995, HarperCollins Publishers
Paperback in English
Libraries near you: WorldCat
Cover of: Crossing the Chasm
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
1991, HarperBusiness
in English
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes index.

Published in
[New York, N.Y.]

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5439.T42 M66 1991, HF5439.T42M66 1991

The Physical Object

Pagination
xvii, 223 p. :
Number of pages
223

ID Numbers

Open Library
OL1545118M
Internet Archive
isbn_9780887305191
ISBN 10
0887305199
LCCN
91024260
OCLC/WorldCat
24108247
Library Thing
649
Goodreads
1685800

Source records

Scriblio MARC record
Internet Archive item record
Library of Congress MARC record
Better World Books record

Excerpts

There is a line from a song in the musical A Chorus Line: '"If Troy Donahue can be a movie star, then I can be a movie star."
added anonymously.

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
January 15, 2024 Edited by Peter Solodov fixed title capitalization
February 28, 2022 Edited by ImportBot import existing book
November 13, 2020 Edited by MARC Bot import existing book
December 8, 2018 Edited by Darby Edited without comment.
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record