An edition of Crossing the Chasm (1991)

Crossing the Chasm

Rev Ed edition

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Cover of: Crossing the Chasm by Geoffrey A. Moore, Geoffrey A. Moore
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  • ★★★★ 4.2 (13 ratings) ·
  • 60 Want to read
  • 2 Currently reading
  • 16 Have read
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Last edited by ImportBot
October 8, 2020 | History
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An edition of Crossing the Chasm (1991)

Crossing the Chasm

Rev Ed edition

by

  • ★★★★ 4.2 (13 ratings) ·
  • 60 Want to read
  • 2 Currently reading
  • 16 Have read

Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "whole product" that more than meets those needs. This landmark book, part of the HarperBusiness Essentials series, shows just how to do that.

Publish Date
Publisher
Capstone Publishing Ltd
Language
English
Pages
222

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Previews available in: English

Subjects

Marketing, Selling, High technology, High technology industries, Technology, Technological innovations, Business, Nonfiction, Innovations, Technologie de pointe, Vente, Hoogwaardige technologie, Produits de haute technologie, Verkooptechnieken, Technologie, Industries de pointe, Engineering: general, Investments

Showing 7 featured editions. View all 12 editions?

Edition Availability
Cover of: Crossing the Chasm
Crossing the Chasm
2014, HarperBusiness, HarperBusiness, an imprint of HarperCollins Publishers
Libraries near you: WorldCat
Cover of: Crossing the Chasm
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
2002, HarperBusiness Essentials
in English - Rev. ed.
Libraries near you: WorldCat
Cover of: Crossing the Chasm
Crossing the Chasm
2001, HarperCollins
Electronic resource in English
Libraries near you: WorldCat
Cover of: Crossing the Chasm
Crossing the Chasm
August 1, 1998, Capstone Publishing Ltd
Paperback in English - Rev Ed edition
  • Not in Library
Libraries near you: WorldCat
Cover of: Crossing the Chasm
Crossing the Chasm
August 1998, Capstone Publishing Ltd
Paperback - New Ed edition
Libraries near you: WorldCat
Cover of: Crossing the Chasm
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
October 1995, HarperCollins Publishers
Paperback in English
Libraries near you: WorldCat
Cover of: Crossing the Chasm
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
1991, HarperBusiness
in English
Libraries near you: WorldCat

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Book Details

Classifications

Library of Congress

The Physical Object

Format
Paperback
Number of pages
222
Dimensions
9.1 x 6.1 x 0.8 inches
Weight
14.1 ounces

ID Numbers

Open Library
OL8917887M
Internet Archive
crossingchasm00geof
ISBN 10
1841120634
ISBN 13
9781841120638
Library Thing
649
Goodreads
61331

Source records

amazon.com record
Internet Archive item record
Better World Books record

Excerpts

There is a line from a song in the musical A Chorus Line: '"If Troy Donahue can be a movie star, then I can be a movie star."
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Download catalog record: RDF / JSON / OPDS | Wikipedia citation
October 8, 2020 Edited by ImportBot import existing book
July 31, 2020 Edited by ImportBot import existing book
September 15, 2018 Edited by ImportBot import new book
August 10, 2010 Edited by IdentifierBot added LibraryThing ID
April 30, 2008 Created by an anonymous user Imported from amazon.com record