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A great book for those who want to make a career in the field of marketing. It includes everything , from the very basics to the complex ones. A complete package to dive with , into the world of marketing.
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Previews available in: English
Subjects
Marketing, Case studiesShowing 3 featured editions. View all 14 editions?
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Fundamentals of marketing
1987, McGraw-Hill, McGraw-Hill Inc.,US
in English
- 8th ed.
0070609438 9780070609433
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Book Details
Edition Notes
Includes bibliographical references and index.
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The Physical Object
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- Created April 1, 2008
- 7 revisions
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January 21, 2023 | Edited by ImportBot | import existing book |
November 11, 2020 | Edited by MARC Bot | import existing book |
October 24, 2011 | Edited by ImportBot | import new book |
July 31, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |