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Previews available in: English
Subjects
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Brand names and product dynasties: lessons in retrospect
2005, Management Books 2000
in English
1852524626 9781852524623
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Book Details
Edition Notes
"The origins, enterprise and branding rationale behind the naming and promotion of more than two hundred famous brands and products." -- T.p.
Includes bibliographical references and index.
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History
- Created October 21, 2008
- 6 revisions
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July 30, 2023 | Edited by ImportBot | import existing book |
March 8, 2023 | Edited by MARC Bot | import existing book |
August 18, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
October 21, 2008 | Created by ImportBot | Imported from University of Toronto MARC record |