An edition of The dynamics of persuasion (1993)

The dynamics of persuasion

communication and attitudes in the 21st century

3rd ed.

by

  • 45 Want to read
  • 4 Currently reading
  • 1 Have read
The dynamics of persuasion
Richard M. Perloff, Richard M. ...
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  • 45 Want to read
  • 4 Currently reading
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Notes

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Last edited by MARC Bot
March 7, 2023 | History
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An edition of The dynamics of persuasion (1993)

The dynamics of persuasion

communication and attitudes in the 21st century

3rd ed.

by

  • 45 Want to read
  • 4 Currently reading
  • 1 Have read

"This text is appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy."--Jacket.

Publish Date
Publisher
Lawrence Erlbaum Associates
Language
English
Pages
563

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Previews available in: English

Subjects

Attitude change, Mass media, Persuasion (Psychology), Psychological aspects, Psychological aspects of Mass media, Motivational & Inspirational, Overreding, SELF-HELP, Medias, Aspect psychologique, Beeinflussung, Atitudes, Persuasion (Psychologie), Attitudeverandering, Modificacao do comportamento, Changement d'attitude, Comunicacao de massa, Psychologie, Kommunikation, Médias, Persuasive Communication, Attitude
Edition Availability
Cover of: The dynamics of persuasion
The dynamics of persuasion: communication and attitudes in the 21st century
2008, Lawrence Erlbaum Associates
in English - 3rd ed.
Cover of: The dynamics of persuasion
The dynamics of persuasion: communication and attitudes in the 21st century
2008, Lawrence Erlbaum Associates
in English - 3rd ed.
Cover of: The Dynamics of Persuasion
The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Lea's Communication Series)
October 4, 2007, Lawrence Erlbaum
Paperback in English - 3 edition
Cover of: The dynamics of persuasion
The dynamics of persuasion: communication and attitudes in the 21st century
2003, Lawrence Erlbaum Associates
in English - 2nd ed.
Cover of: The Dynamics of Persuasion
The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Lea's Communication)
December 1, 2002, Lawrence Erlbaum
Paperback in English - 2 edition
Cover of: The Dynamics of Persuasion
The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Lea's Communication)
December 1, 2002, Lawrence Erlbaum
Hardcover in English - 2 edition
Cover of: The dynamics of persuasion
The dynamics of persuasion
1993, L. Erlbaum
in English
Cover of: The dynamics of persuasion
The dynamics of persuasion
Publisher unknown

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Book Details

Table of Contents

Introduction to persuasion
Attitudes : definition and structure
Attitudes : functions and consequences
Attitude measurement
Processing persuasive communications
"Who says it?" : source factors in persuasion
Message factors
Personality and persuasion
Cognitive dissonance theory
Interpersonal persuasion
Advertising
Communication campaigns.

Edition Notes

Includes bibliographical references (p. [487]-532) and indexes.

Published in
New York
Series
LEA's communication series

Classifications

Dewey Decimal Class
153.8/52
Library of Congress
BF637.P4 P39 2008, BF637.P4P39 2007

The Physical Object

Pagination
xvii, 563 p. :
Number of pages
563

ID Numbers

Open Library
OL19338376M
ISBN 10
0805863605
ISBN 13
9780805863604
LCCN
2007016430
OCLC/WorldCat
123539490
Library Thing
1415266
Goodreads
2331756

Source records

bcl_marc record
Library of Congress MARC record
Library of Congress MARC record
Ithaca College Library MARC record
Library of Congress MARC record
Better World Books record
marc_nuls MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
March 7, 2023 Edited by MARC Bot import existing book
September 16, 2021 Edited by ImportBot import existing book
December 17, 2020 Edited by MARC Bot import existing book
August 18, 2010 Edited by IdentifierBot added LibraryThing ID
October 21, 2008 Created by ImportBot Imported from bcl_marc record