An edition of Strategic brand management (1992)

Strategic brand management

new approaches to creating and evaluating brand equity

by

  • 1 Want to read
Strategic brand management
Jean-Noël Kapferer, Jean-Noë ...
Locate

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today
Notes
  • 1 Want to read
Notes

Buy this book

Last edited by WorkBot
December 15, 2009 | History
Edit
An edition of Strategic brand management (1992)

Strategic brand management

new approaches to creating and evaluating brand equity

by

  • 1 Want to read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Kogan Page
Language
English

Buy this book

Previews available in: English

Subjects

Brand name products, Management, Product management, Branding (Marketing), Strategic planning
Edition Availability
Cover of: Strategic brand management
Strategic brand management: new approaches to creating and evaluating brand equity
1995, Kogan Page [for] Les Éditions d'Organisation
in English
Cover of: Strategic brand management
Strategic brand management: new approaches to creating and evaluating brand equity
1994, Free Press, Maxwell Macmillan Canada
in English
Cover of: Strategic brand management
Strategic brand management: new approaches to creating and evaluating brand equity
1992, Kogan Page, Les Editions d'Organisation
in English
Cover of: Strategic brand management
Strategic brand management: new approaches to creating and evaluating brand equity
1992, Kogan Page
in English
Cover of: Strategic brand management
Strategic brand management: new approaches to creating andevaluating brand equity
1992, Kogan Page, Les Editions d'Organisation
in English

Add another edition?

Book Details

Edition Notes

Translated from the French by Philip Gibbs.

Published in
London

ID Numbers

Open Library
OL20834008M

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

Lists

This work does not appear on any lists.

History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 15, 2009 Edited by WorkBot link works
October 30, 2008 Created by ImportBot Imported from Talis record