An edition of Strategic brand management (1992)

Strategic brand management

new approaches to creating and evaluating brand equity

by

  • 1 Want to read
Strategic brand management
Jean-Noël Kapferer, Jean-Noë ...
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Last edited by ImportBot
January 30, 2024 | History
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An edition of Strategic brand management (1992)

Strategic brand management

new approaches to creating and evaluating brand equity

by

  • 1 Want to read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Kogan Page, Les Editions d'Organisation
Language
English
Pages
230

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Buy this book

Previews available in: English

Subjects

Brand name products, Management, Product management, Branding (Marketing), Strategic planning
Edition Availability
Cover of: Strategic brand management
Strategic brand management: new approaches to creating and evaluating brand equity
1995, Kogan Page [for] Les Éditions d'Organisation
in English
Cover of: Strategic brand management
Strategic brand management: new approaches to creating and evaluating brand equity
1994, Free Press, Maxwell Macmillan Canada
in English
Cover of: Strategic brand management
Strategic brand management: new approaches to creating and evaluating brand equity
1992, Kogan Page, Les Editions d'Organisation
in English
Cover of: Strategic brand management
Strategic brand management: new approaches to creating and evaluating brand equity
1992, Kogan Page
in English
Cover of: Strategic brand management
Strategic brand management: new approaches to creating andevaluating brand equity
1992, Kogan Page, Les Editions d'Organisation
in English

Add another edition?

Book Details

Table of Contents

What's in a brand? the logic of branding
Brand identity
Sources of identity
Creating a brand
Managing the time factor : identity and change
Brand extension
Brand-product relationships
The brand portfolio
Going international
Brand, products, enterprise and institution
Financial evaluation of brands.

Edition Notes

Includes bibliographical references (p. 213-218) and index.

Published in
London, [Paris], France

Classifications

Dewey Decimal Class
658.8/27
Library of Congress
HD69.B7 K37 1992, HD69.B7K37 1992

The Physical Object

Pagination
230 p. :
Number of pages
230

ID Numbers

Open Library
OL1461603M
ISBN 10
0749406976
LCCN
93119141
OCLC/WorldCat
28286271
Library Thing
7022862
Goodreads
5097527

Source records

Library of Congress MARC record
Better World Books record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
January 30, 2024 Edited by ImportBot import existing book
November 17, 2020 Edited by MARC Bot import existing book
July 31, 2010 Edited by IdentifierBot added LibraryThing ID
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record