An edition of Reputation marketing : building and sustaining your organization's greatest asset (2001)

Reputation marketing : building and sustaining your organization's greatest asset

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Cover of: Reputation marketing : building and sustaining your organization's greatest asset by Joe Marconi, Joe Marconi
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Last edited by MARC Bot
October 7, 2024 | History
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An edition of Reputation marketing : building and sustaining your organization's greatest asset (2001)

Reputation marketing : building and sustaining your organization's greatest asset

by

  • 1 Want to read

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Publish Date
Publisher
McGraw-Hill
Language
English
Pages
232

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Previews available in: English

Subjects

Corporations, Public relations, Corporate image, Brand name products, Marketing, Branding (Marketing), Corporations, public relations
Edition Availability
Cover of: Reputation marketing : building and sustaining your organization's greatest asset
Reputation marketing : building and sustaining your organization's greatest asset
2002, McGraw-Hill
in English
Cover of: Reputation marketing : building and sustaining your organization's greatest asset
Reputation marketing : building and sustaining your organization's greatest asset
2001, McGraw-Hill
in English

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Book Details

Table of Contents

Who do you think you are? understanding reputation marketing
Attitudes and awareness: the role of research in building your reputation
A long and distinguished history ... or not: using what you have (or what you don't have) to manage your reputation
Looking the part: dressing for success, for failure, or just to be noticed
Putting your reputation on the line - online reputation marketing in the Internet age
Damage control: changing a "bad reputation"
The halo effect and borrowed interest: getting ahead on someone else's reputation
The reputation marketing casebook: about companies that built, changed, or exploited their reputations
A crash course in reputation marketing.

Edition Notes

"American Marketing Association."

Includes bibliographical references (p. 225-226) and index.

Published in
New York

Classifications

Dewey Decimal Class
659.2/85
Library of Congress
HD59.2 .M374 2002, HD59.2.M374 2001, HD59.2 .M374 2001

The Physical Object

Pagination
xiii, 232 p. :
Number of pages
232

Edition Identifiers

Open Library
OL21085747M
Internet Archive
reputationmarket0000marc
ISBN 10
0658014293
LCCN
2001040327
OCLC/WorldCat
47101001
Library Thing
3510461
Goodreads
2232387

Work Identifiers

Work ID
OL1962360W

Source records

Oregon Libraries MARC record
Better World Books record
Library of Congress MARC record
Promise Item
marc_columbia MARC record
harvard_bibliographic_metadata record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
October 7, 2024 Edited by MARC Bot import existing book
March 27, 2024 Edited by Scott365Bot Linking back to Internet Archive.
November 14, 2023 Edited by MARC Bot import existing book
June 17, 2023 Edited by ImportBot import existing book
October 31, 2008 Created by ImportBot Imported from Oregon Libraries MARC record