An edition of Marketing management (1973)

Marketing management

analysis, planning, andcontrol

2nd ed.

by

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Marketing management
Philip Kotler, Philip Kotler
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  • ★★★★ 4.0 (27 ratings) ·
  • 1,032 Want to read
  • 93 Currently reading
  • 53 Have read
Notes

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Last edited by ImportBot
October 30, 2022 | History
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An edition of Marketing management (1973)

Marketing management

analysis, planning, andcontrol

2nd ed.

by

  • ★★★★ 4.0 (27 ratings) ·
  • 1,032 Want to read
  • 93 Currently reading
  • 53 Have read

Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.

Publish Date
Publisher
Prentice-Hall
Language
English
Pages
887

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Previews available in: English

Subjects

Marketing, Management, Marketing management, Gestion, Marketingmanagement, Marketingmix, open_syllabus_project, Qi ye guan li, Shi chang ying xiao, Marketing, management, Case studies, Manuel, Stratégie de marketing, Étude de marché, Gestion du marketing, Theorie

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Canada

Showing 11 featured editions. View all 60 editions?

Edition Availability
Cover of: Marketing management
Marketing management
2009, Pearson Prentice Hall
in English - 13th ed.
Libraries near you: WorldCat
Cover of: Marketing management
Marketing management
2001, Prentice Hall Canada
in English - Canadian 10th ed.
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Cover of: Marketing management
Marketing management
2000, Prentice Hall
in English - Millennium ed.
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Cover of: Marketing Management
Marketing Management: Millennium Edition (10th Edition)
July 19, 1999, Prentice Hall
Hardcover in English - 10 edition
Libraries near you: WorldCat
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1998, Prentice Hall Canada
in English - Canadian 9th ed.
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Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1994, Prentice Hall
in English - 8th ed.
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Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1988, Prentice Hall
in English - 6th ed.
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Cover of: Marketing management
Marketing management: analysis, planning, and control
1984, Prentice-Hall
in English - 5th ed.
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Cover of: Marketing management
Marketing management: analysis, planning, and control
1980, Prentice-Hall
in English - 4th ed.
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Cover of: Marketing management
Marketing management: analysis, planning, and control
1975, Prentice-Hall
in English - 3rd ed.
Libraries near you: WorldCat
Cover of: Marketing management
Marketing management: analysis, planning, andcontrol
1974, Prentice-Hall
in English - 2nd ed.
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Book Details

Edition Notes

Second ed. originally published, 1972.

Index.

Published in
Englewood Cliffs, London (etc.)

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415

The Physical Object

Pagination
xv,887,xviii p. :
Number of pages
887

ID Numbers

Open Library
OL21136442M
ISBN 10
0135574544
LCCN
77170038
Library Thing
6809
Goodreads
6795922

Source records

Better World Books record
amazon.com record

Community Reviews (1)

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
October 30, 2022 Edited by ImportBot import existing book
August 19, 2020 Edited by ImportBot import existing book
August 18, 2010 Edited by IdentifierBot added LibraryThing ID
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
November 1, 2008 Created by ImportBot Imported from Talis record