Reputation
realizing value from the corporate image
by Charles J. Fombrun
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Good reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage. Reputation examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S. business schools, compete for prestige and achieve celebrity.
Vital, relevant, and readable for professionals in public, community, investor, and employee relations as well as brand and marketing managers and senior executives.
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Subjects
Corporate image, Case studies, Image, Cas, Études de, EntreprisesShowing 2 featured editions. View all 2 editions?
| Edition | Availability |
|---|---|
1
Reputation: realizing value from the corporate image
1996, Harvard Business School Press
0875846335 9780875846330
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2
Reputation: realizing value from the corporate image
1996, Harvard Business School Press
in English
0875846335 9780875846330
|
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Libraries near you:
WorldCat
|
Book Details
Edition Notes
Includes bibliographical references (p. [401]-416) and index.
6
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History
- Created November 3, 2008
- 10 revisions
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| July 18, 2024 | Edited by MARC Bot | import existing book |
| November 20, 2020 | Edited by MARC Bot | import existing book |
| June 5, 2018 | Edited by ImportBot | import new book |
| August 18, 2010 | Edited by IdentifierBot | added LibraryThing ID |
| November 3, 2008 | Created by ImportBot | Imported from The Laurentian Library MARC record |